Emma leads product at Buzzfy. She writes on the blog about Instagram Trial Reels, variant testing, and the data side of creator growth — the topics she works on every day.
Posts by Emma
Instagram Trial Reels not showing? Check these four things first
Can't find the Trial Reels toggle on Instagram? Check account type, visibility, follower eligibility, and what to do if it is still missing.
What makes a reel go viral? We measured 26,914 reels to find out
We analyzed 26,914 reels with real Instagram insights to find what actually makes a reel go viral — the hooks, formats, and lengths that moved the numbers.
Instagram Trial Reels: how they work and when to use them
Instagram Trial Reels show a Reel to non-followers first. Learn eligibility, the optional 72-hour auto-share, and when a Trial Reel makes sense.
Trial Reels vs regular reels: which one should I post?
Trial Reels go to strangers. Regular reels go to followers. Here's the rule I use to pick between them — and what actually changes under the hood.