Analytics
Pro and MAXKnow which reels work, and why.
Buzzfy Analytics reads your account's private Instagram stats and puts them in plain words: who's following, which reels hold attention, when your followers are online and how much of your reach is new people.
The Growth tab is free with Instagram connected. Everything else is on Pro and MAX.
Analytics
How it works
Connect Instagram
Buzzfy reads your stats through Instagram's official API. No exports, no spreadsheets.
Pick a tab
Eight tabs, from follower growth to reach. Most let you look back anywhere from a week to three months.
Read the AI summary
Reels AI watches your top, middle and bottom reels and tells you what to keep doing and what to fix next.
What's inside
Growth, free
Followers over time, net new per day, follows against unfollows, and whether growth is speeding up.
Content
Every post ranked by reach, with engagement, share and save rates side by side.
Reels
Watch-through, rewatches and hook skip rate for each reel: the share of viewers who swipe away early.
Reels AI
An AI read of your top, middle and bottom reels from the last 90 days: what's working, what's holding you back, what to do next.
Audience
Age, gender, countries and cities, for your followers, the people you reach and the people who engage.
Timing
When your followers are online, hour by hour, and a map of when your posts reach the most people.
Reach
How much of your reach comes from people who don't follow you yet: the number trial reels exist to move.
Reels AI
Your reels, read for you.
It watches your top 10, middle 10 and bottom 10 reels from the last 90 days, sets them against how they performed, and writes up the pattern in plain words.
- What's working, with the evidence
- What's holding you back, with a fix
- Two or three things to focus on next
- Patterns in your own reels, so read them as hints, not rules
By the numbers
38%
skip rate on a creator's breakout reels, against 57% on their typical reel
5,593 creators with both kinds of reel, from 531,037 reels studied.
Good to know
Instagram's rules apply
Instagram finalizes follower changes with a delay, often about a week, so the latest days fill in late. Demographics and follow data unlock after 100 followers, and Reels AI needs at least 8 analyzed reels before it writes its read. The Content, Reels and Posts tabs show the posts you made yourself; Buzzfy's trial reels have their own page.
Questions
What is skip rate on Instagram reels?
Skip rate is the share of viewers who swipe away in the first moments. Lower is better. In our research, breakout reels were skipped far less: 38% against 57% for the same creator's typical reel.
How is this different from Instagram Insights?
It's the same official data, arranged to answer questions: which reels hold attention, when to post, how much of your reach is new people. Reels AI adds a written read of what your best reels have in common.
What's the best time to post on Instagram for my account?
The Timing tab shows when your followers are online, hour by hour, from Instagram's last 30 days of follower activity. It also shows which days and hours your posts reached the most people.
Which plan includes analytics?
The Growth tab is free on every plan with Instagram connected. Content, Reels, Reels AI, Posts, Audience, Timing and Reach come with Pro and MAX.
Why can't I see my audience demographics?
Instagram unlocks demographics and follows data after 100 followers. Until then, the other tabs still work.
Why are the last few days of follower data missing?
Instagram finalizes follower changes with a delay, often about a week. The days fill in as Instagram releases them.
Know what to make next.
Start with the free Growth tab. Go deeper on Pro.
Included in Pro and MAX. See pricing